By Jonathan Easton

Cross-platform measurement firm TVSquared has announced the appointment of industry veteran Bob Ivins as its chief strategy officer.

The exec joins from Ampersand where he served as chief data officer. He also has held roles at Mindshare, Comcast, Comscore, Nielsen, Yahoo and I/Pro, all in senior or executive roles where he was integral to developing advanced TV and media offerings over the span of over 30 years.

Ivins is well-known in the industry as a pioneer of data-driven advertising and promoting transparency throughout the TV ecosystem.

In his new role at TVSquared, he will continue this work in an attempt to ensure that advertisers can measure the impact of TV on business outcomes and reach the right audience at scale.

Ivins said: “TVSquared has not only built a world-class, always-on platform, but has also worked tirelessly to push the industry out of its comfort zone to change it for the better. From the start, TVSquared has focused on one thing – improving TV measurement. As CSO, my focus will be on continuing to provide the buy- and sell-sides with the tools needed to measure TV in the way people consume it, across time, devices and platforms.”

TVSquared president Jo Kinsella said: “Bob is an industry veteran with experience and vision to help us continue to drive the industry forward. He is an excellent addition to the TVSquared team, and will be instrumental in supporting the adoption of authenticated audiences and simplified cross-platform measurement to our global client base.”

CEO and Founder, TVSquared, Calum Smeaton added: “At a time when TVSquared is experiencing unprecedented growth, we are thrilled to have Bob – and his proven track record of driving transformation through measurement – to our executive team.”