By Jonathan Easton
Samsung’s media and advertising business Samsung Ads Europe has opened up access to its premium video inventory.
Available via their preferred DSP, Advertisers in ‘EU5’ (UK, France, Germany, Spain and Italy) will have programmatic access to exclusive Samsungconnected TV (CTV) inventory on Samsung’s premium AVOD service, Samsung TV Plus.
Advertisers will also have access to a range of targeting and insight capabilities via Samsung Ads’ proprietary Automatic Content Recognition (ACR) data. The company said that this will let advertisers use granular data to manage the reach and frequency of their campaigns across Samsung connected TVs.
All major DSPs are supported, including The Trade Desk, DV360 and Adobe.
Samsung is heavily focused on expanding its Samsung TV Plus AVOD service, and promises advertisers “a safe environment to run full-screen, in-stream video ads among curated long-form content.”
Advertisers can target audiences by interest with content bundles that allow them to reach Samsung TV Plus channels across genres like sports, lifestyle, entertainment, gaming and more. Samsung says that this access to its ACR data is “the most effective method of capturing CTV viewership data,” and that it “will allow advertisers to understand where audiences lie and maximise targeting capabilities.”
Vice President of Samsung Ads Europe, Alex Hole commented: “As TV viewership across linear and video on demand reaches new heights in 2020, it’s clear that the TV is still one of our most powerful tools for reaching the customer with engaging and effective advertising. We understand that programmatic buyers want seamless access to premium CTV audiences, and they want the flexibility to run video campaigns via their preferred DSP.
“This latest evolution of our Programmatic offering means that we can now offer European buyers access to CTV programmatically and also harness the power of Samsung’s proprietary ACR data to reach light linear viewers, families, gamers, and drive guaranteed incremental reach, all via one deal ID.”https://www.digitaltveurope.com
