By Jonathan Easton

ViacomCBS’s ad-supported streaming service Pluto TV has launched in France.

The expansion, announced in January, gives viewers in the country access to 40 original channels which are populated with content from ViacomCBS brands and licensed third-party shows.

Channels including Pluto TV Ciné, Pluto TV Crime and Pluto TV Drama will show French series like Les Cordier Juge et Flic, while popular US titles spanning from Star Trek to iCarly will be utilised from ViacomCBS’ extensive catalogue.

The streamer is available on “all major streaming devices” via web browser, Apple TV, Android TV, Amazon Fire TV, Chromecast, and on mobile.

Last month, senior vice president of emerging business at ViacomCBS Networks Europe, Middle East, Africa, and Asia, Olivier Jollet said: “The launch of Pluto TV in France marks an important step for the growth of our company’s streaming presence in Europe. Pluto TV has already demonstrated its strong appeal in many markets across the world like the UK, GSA, Latam, and Spain. I’m sure that with its market-centric approach and extensive reach, Pluto TV’s innovative digital model will transform the French streaming and television market, both in terms of consumer experience and Ad sales offer.”

The launch comes hours after CBS broadcast the 2020 NFL Super Bowl in the US, with the company utilising the airtime to heavily promote upcoming SVOD service Paramount+. Branding it as a “Mountain of Entertainment”, the rebooted version of CBS All Access will rollout in the US and Latin America on March 4, before being rolled out into the Nordics on March 25 and Australia in the middle of the year, where it will replace ViacomCBS’s existing streamer 10 All Access.https://www.digitaltveurope.com