By Stuart Thomson

Video platform and channel aggregator Alchimie has launched its American TVPlayer service, a new on-demand service offering US viewers over 30 linear and on demand channels.

TVPlayer US brings together a range of themed and special interest channels populated with a selection of content from American and European producers and rights owners.

The offering is the latest OTT service to be rolled out by Alchimie, following its launch of localised European TVPlayer platforms TVPlayer UK, TVPlayer France and TVPlayer Spain.

As with Alchimie’s other TVPlayer platforms, TVPlayer US will offer themed channels to appeal to those with niche interests including subscription on-demand channels Inside Outside with gardening and home interiors programming; In the Wild featuring wildlife content; biography channel Icons; Gone TV featuring fishing and hunting content; Explorers for scientific programmes, and  Humanity Documentaries which shows documentaries on geopolitics, society and culture, among other themed channels.

The channels available on TVPlayer US are an amalgamation of Alchimie-owned channels including those recently acquired by Alchimie from TV4, and channels co-published by Alchimie’s platform with a brand, media group or influencer.

“Launching Alchimie and TVPlayer in the US is a natural, but significant step for Alchimie. The US is one of the most dynamic entertainment markets in the world, and we’re delighted to be in a position to offer American audiences an exciting range of channels that can provide entertainment for everybody, whatever their interests or budget, whilst introducing fantastic, professionally produced programmes to new audiences,” said CEO and founder of Alchimie, Nicolas d’Hueppe.