By Jonathan Easton

Sony has launched its Bravia Core streaming service.

Initially revealed in January, the service promises to present users with “near lossless” UHD streaming that achieves close to UHD Blu-ray disc picture quality. Streaming is up to 80Mbps, while Netflix, for example, streams at a maximum of 16Mbps.

Available on all Bravia XR TVs, the service provides access to more than 300 titles including Blade Runner 2049 and Ghostbusters to purchase. Sony also claims Bravia Core to possess the largest collection of IMAX enhanced content.

President, Worldwide Distribution and Networks, Sony Pictures Television, Keith Le Goy said: ‘We bring together the best filmmakers and the best actors and deliver the resultant feature films to consumers through the brilliance of Sony technology and the brilliance of our televisions. The BRAVIA CORE video service, included with every new BRAVIA XR TV, delivers the ultimate at-home viewing experience.’

SVP, New Media Distribution, Sony Pictures Entertainment, Pete Wood said: ‘For about four years now we’ve been working to really think about how we re-imagine the at-home experience and how we deliver great, immersive technology that you typically see in the cinema. BRAVIA CORE is a great out-of-box experience where consumers will get the best films that the studio has to offer, from some of our best and newest releases, to some of the all-time Sony classics.’