By Jonathan Easton
Smart TV ecosystem maker ZEASN has announced a partnership with Korean media firm NEW ID, a subsidiary of Next Entertainment World.
The partnership will expand the Korean entertainment content available to viewers of ZEASN’s WhaleLive AVOD service in the US, Canada, Mexico, Brazil, UK, Germany, France, Spain, Italy, Austria and Switzerland.
NEW ID, the only FAST platform operator in Korea, provides access to a wide catalogue of movie, drama and sports content from more than 30 Korean content providers. These partners include Korea’s leading television networks, digital content production companies, K-POP entertainment agencies, and OTT operators.
The partnership will see NEW ID launch several channels through WhaleLive this month, including YG TV, SBS, NEW K.ID, muKbang TV, and Billiards TV.
The partnership will also see ZEASN provide technical support to ensure smooth running of these live streaming channels.
Chief Operating Officer of ZEASN, Winson Chen said: “We are thrilled to welcome NEW ID to our WhaleLive family, because they are one of the most recognizable Korean content powerhouse. This is the first time we will integrate the popular Korean entertainment content into WhaleLive and our collaboration with NEW ID will expand our impressive content offerings. We always look forward to working with more great content providers of different varieties to enrich our portfolio, hence to provide our users with a wider range of choices and better viewing experience”.
CEO of NEW ID, June Park said: “NEW ID offers a growing content catalogue strategically curated to meet the growing demand for Korean entertainment beyond mainstream media. We are delighted to expand the global reach through this partnership with ZEASN and are especially excited to see how well our content is received since this is the first time our content will be broadcast to viewers in England. This partnership marks the beginning of a very significant relationship for great synergy as we work together as one towards delivering more premium content to global audiences.”