By Jonathan Easton

Spanish-language media company Estrella Media has launched two channels on VIZIO SmartCast TVs.

Available for free 24/7 are the EstrellaTV and Estrella News networks.

EstrellaTV offers an aggregation of Spanish-language programming including national and local news shows, sports, entertainment, talk, reality, drama, and comedy, primarily produced in its Estrella Studios in Burbank, California. Estrella News meanwhile brings its viewers round-the-clock news from local and national news professionals in Spanish.

EVP, Digital and Streaming Media, Estrella Media, Inc., René Santaella said: “It is a golden period in home entertainment as evidenced by VIZIO’s tremendous growth and success in streaming and advertising. Estrella Media is proud to provide free ad-supported ‘in-culture’ entertainment and news programming to the Hispanic community with EstrellaTV and Estrella News.”

Vice President of Business Development for VIZIO, Katherine Pond said: “The addition of EstrellaTV Network and Estrella News supports VIZIO’s commitment to providing robust and diverse content options to our millions of viewers. This is another excellent addition to our growing Spanish language content offerings and Spanish speaking audiences across the country.”