By Jonathan Easton

HDR10+ Technologies has announced a number of new strategic partners who will adopt the visual tech.

The new OTT players to sign on are ViacomCBS’s Paramount+, along with Google and Roku. Paramount+, the body said, is now delivering original shows such as The Stand to certified HDMI devices in HDR10+.

Google and Roku meanwhile have become the latest companies to certify HDR10+ products and will be offering a number of compatible devices. This is Roku’s first foray into HDR10+, while Google-owned YouTube previously was announced as a partner.

Director of Product Management at Google, Matt Frost said: “Google is pleased to join the growing number of companies adopting HDR10+ and working with the HDR+ Technologies LLC. We envision HDR10+ being a key enabler for Chromecast with GoogleTV plus other platforms going forth and we look forward to helping our various partners across the industry achieve a great HDR experience”.

Vice President of Retail Product Strategy at Roku, Mark Ely said: “At Roku we are dedicated to providing consumers with easy-to-use products that offer a lot of value and choice. We recently announced Roku OS 10, a free software update rolling out to Roku devices, and we have enabled HDR10+ on the all-new Roku Express 4K+, Roku Express 4K and Roku Ultra (2020) products for an even more vivid and bright viewing experience on TVs that support it.”