By Stuart Thomson
Swedish service provider Tele2 has merged its Com Hem cable and Tele2 mobile brands to create a single converged identity for customers.
Com Hem’s 1.7 million households will now be provided with services under the Tele2 brand. The company has said that it plans to upgrade all Com Hem home to match the fibre-based services of Tele2’s existing fixed-line customers.
New Tele2 customers will now be able to choose between unlimited mobile data, broadband or TV Gold for SEK 199(US$23.71) a month.
Former Tele2 customers can also add broadband or pay TV to their mobile offerings without a start-up fee.
All broadband customers with Tele2 mobile subscriptions will be able to add 50GB of data to their mobile subscription if the broadband is switched off for any reason under the company’s Surf Guarantee offering.
The merger of Tele2 and Com Hem, Sweden’s second largest telecom operator and Sweden’s largest provider of broadband and entertainment respectively, was completed in November last year.
“This is a strategic change that we have planned for several years. It is a big and important step, but at the same time it is only the beginning of the journey we are taking together. In the future, we will be able to offer new combinations of connectivity and entertainment, and at the same time as the customer journey is being simplified more and more as we become more efficient. With one premium brand instead of two, we can, for example, reduce the number of internal systems and at the same time get to know our customers’ needs better. I am convinced that this will lead to both more, and more satisfied, customers,” said Kjell Johnsen, CEO of Tele2.
“Together we become unlimited. We will be able to offer completely new combinations of services and give customers who recieve their services from us both benefits and better offers. Already today, we have hundreds of thousands of customers who have benefits such as double mobile data or double broadband speed because they receive their services from us. With one website, one comprehensive customer service and one store networks, our proposition also becomes clearer and we can give customers a simpler experience,” said commercial manager at Tele2, Samuel Skott.
