By Jonathan Easton
LaLiga has announced a new distribution deal in France with beIN Media through to 2024.
The renewal deal will see the Qatar-based broadcaster act as the Spanish League’s broadcast partner in France for more than a decade.
The league described beIN as one of its most important overseas partners, with the broadcaster holding LaLiga’s rights in 35 countries worldwide, including the 24 countries of the Middle East & North Africa and 11 countries in Asia Pacific (Australia, New Zealand, Singapore, Hong Kong, Malaysia, Thailand, Cambodia, Laos, Indonesia, East Timor and the Philippines).beIN said that the deal strengthens its position in France, complementing its rights portfolio that includes UEFA EURO 2020, FIFA World Cup 2022, NBA, NFL, Wimbledon, FA Cup, Bundesliga, Serie A, handball, rugby and the UEFA Champions League from the 2021/22 season.
Managing director of beIN SPORTS France, Laurent de Camas said “We are delighted to extend our partnership with LaLiga in France to 2024, allowing our subscribers to watch the best Spanish clubs and talent both in the domestic league and in a range of European competitions too. This renewal deal with LaLiga – our trusted partner in France since 2012 – supports our rational business strategy of bidding proportionately for premium rights while focusing on growth and profitability in France.
“The Spanish league is undoubtedly one of the best in the world, and perfectly complements our incredible portfolio which includes UEFA EURO 2020, FIFA World Cup 2022, UEFA Champions League starting next season, Bundesliga, Serie A, NBA, NFL, Wimbledon and more.”
Director of audiovisual at LaLiga, Melcior Soler said “We are very pleased to renew our trusted partnership with beIN SPORTS in France through to 2024, extending our relationship to over a decade. As our longstanding and valued partner across the world, we trust beIN to continue inspiring fans of Spanish football – and help grow our brand – both in France and globally with its dedicated programming and promotion of LaLiga, its clubs and players. This is another very important international rights deal secured for LaLiga in recent weeks.”
