By Ron Chen, Correspondent ASEAN Region

The global leader in cyber protection and technology partner of many of the world’s leading sports teams, Acronis will be showcasing its latest solutions at GISEC Dubai at the World Trade Centre booth SS3-1 from 31 May to 2 June. During the event, Acronis will not only showcase the company’s portfolio of cloud-based cyber protection solutions; it will also celebrate the professional football championships of several of their European sports partners.

In world-class sports where victories are measured by increasingly slimmer margins, teams rely on data to gain a competitive edge, both on the field and in the business office. That valuable data must be protected. Current champions Manchester City F.C., FC Internazionale Milano, AFC Ajax Amsterdam, and more, all rely on Acronis’ innovative cyber protection solutions to keep their data, applications, and systems secure.

The fact that Acronis successfully ensures the protection and security of champions competing in such high-pressure environments shows why organisations in other industries also put cyber protection at the centre of their IT strategy.

A post-pandemic world requires cyber protection

Last year at the start of the pandemic, service providers had to rapidly transition clients to remote work. Indeed, 36 per of respondents in the UAE said that the biggest IT challenge their organisation has faced as a result of the shift to remote work was securing data of their employees remotely. Another 45 per cent said that their organisation experienced data loss which resulted in business downtime.

Given the greater sophistication of new cyberthreats, which target backup files and software to prevent recovery, standalone solutions are no longer enough to keep organisations protected. A new approach and new solutions are needed based on integrated cyber protection.

Acronis pioneered a holistic approach to cyber protection that addresses the safety, accessibility, privacy, authenticity and security challenges facing today’s organisations. This approach allows for a well-rounded comprehensive protection experience going beyond traditional backups or classical antivirus solutions which only focus on one part of the situation.

Featuring the same technology that its sports partners and business customers rely on, Acronis Cyber Protect Cloud unifies cybersecurity, data protection, and endpoint protection management in one service provider solution. It enables service providers to deliver comprehensive cyber protection services to protect organisations and their employees, regardless of where they are.

Because Acronis Cyber Protect Cloud comes with an essential set of cyber protection capabilities at no charge or as a pay-as-you-go model, the company is empowering service providers to build comprehensive cyber protection services for little to no upfront costs.

At GISEC 2021, Acronis will show Middle East service providers how they can build effective and profitable cyber protection services using Acronis Cyber Protect Cloud

Commitment to the Middle East

Acronis has invested heavily and made a serious commitment to the Middle East. The company hired several local and remote workers dedicated to the region, relocated its regional Head of Marketing and Communication from London to Dubai, and recently appointed a new General Manager for the Middle East and Africa.

Acronis has increased its local presence, participating in Gitex in Dubai in December 2020 and joining its sports partners at the Formula E in Saudi Arabia in February. The company will soon announce plans to host a major event in Dubai later in 2021.

The company is also committing additional funding to the region following a recently announced investment round of US$250 million, which took Acronis to a valuation of US$2.5 billion. This funding includes increased investment in the Middle East focused on research and development, strategic acquisitions, and expanding its network of service providers.