By Stuart Thomson
ViacomCBS-owned AVOD service Pluto TV is to add 10 new channels to its French offering, with 1,000 hours of programming and 150 movies from media company Mediawan’s catalogue.
The new channels will add to Pluto TV’s existing French offering of over 45 channels. The service has set an objective of offering 100 channels by the end of this year.
New channels dedicated to popular French series from the ‘90s such as Hélène et les garçons, Le Miel et les abeilles and Les Filles d’à côté were launched on Sunday.
New channel Pluto TV Instant Drama, also launched on Sunday, will focus on vintage French drama series such as Le Château des Oliviers and Les Coeurs brûlés.
Another new channel will focus on US series of the ‘90s, including Baywatch, known in France as Alerte à Malibu.
The addition of 150 new films to Pluto’s line-up will facilitate the launch of new channels Pluto TV Sci-Fi, Pluto TV Horror and Pluto TV Thriller, with titles including Sharknado, Event Horizon, Piège à haut risque, Shark Attack and Blind Date
“Via its free service, ultra-simple to access, Pluto TV is pleased to offer to the public today series that have delighted generations of viewers. This collection of series and films fits perfectly into the editorial mission of Pluto TV, which consists of developing a localised offering, chiming with the tastes of the public which, in each country, wants to see again or discover quality programmes of all genres: cinema, series, reality TV, documentaries, kids shows and much more,” said country manager of ViacomCBS France, Philippe Larribau-Lavigne.