Even those in the non-mobility business of telecom, like Tata Teleservices, have renewed their focus towards this section. In May, ET reported that Tata Sons is reviving telecom entity Tata Teleservices in a new avatar called the Tata Tele Business Services (TTBS), which will cater to the MSME segment.
TTBS will offer services including intelligent call routing, call monitoring and an option for a dashboard to check the number of inbound and outbound calls. The service can be used for banking, insurance, manufacturing, ecommerce, healthcare, fintech and SMEs, which deal with customers in large numbers.
“As we move towards greater use of data services, one can see their potential for MSMEs. With increasing scale of operations, they will need significantly more data services. Telcos recognise the potential of this market,” said director at Com First, a telecom consultancy, Mahesh Uppal.
