DAZN Makes Women’s Champions League Free To View Globally In landmark UEFA Deal

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By Jonathan Easton

DAZN has agreed a landmark deal with UEFA that will make the Women’s Champions League free to view across the world.

The competition, which was previously shown in the UK by BT, has been awarded to DAZN in a four year deal from 2021-25, and marks the first time that UEFA has centralised all Women’s Champions League matches globally.

For the first two seasons (2021-23), fans will be able to watch live and on demand all 61 matches from the group stage onwards on DAZN and free on DAZN’s YouTube channel. For the last two seasons (2023-25), all 61 matches will be live on DAZN while 19 matches will be made available for free on DAZN’s YouTube channel.

While the global deal encompasses most of the world, the only omission is MENA, where DAZN will only play host to clips and highlights.

Co-CEO, DAZN Group James Rushton offered: “DAZN is thrilled to be the new global broadcaster for UEFA Women’s Champions League and cannot wait to work with YouTube and Google to bring fans closer to the game and shine a brighter light on its stars than ever before. DAZN was founded with a vision of making premium sports more accessible, and what’s more accessible than centralised rights for the first time and all matches free on YouTube? Overnight, this will make the best women’s football easier to watch around the world than ever before. Along the way, we look forward to elevating live broadcast production, extending existing DAZN content franchises, and unveiling new shows that showcase the breadth and brilliance of women’s football.”

Head of EMEA, YouTube Cécile Frot-Coutaz said: “YouTube is the global go-to destination for premium, diverse and relevant content. The pandemic has created a lot of uncertainty for sport but particularly for women’s sport. We are therefore honoured to be able to partner with DAZN and UEFA to bring the UWCL games to fans all over the world, live and for free on YouTube. We are excited to be able to bring the power of YT’s platform to the UEFA Women’s Champions League and help women’s football connect with new and existing fans the world over.”

Chief of Women’s Football, UEFA Nadine Kessler commented: “This deal is a first for women’s football as this partnership between UEFA and DAZN and YouTube will make sure that the UEFA Women’s Champions League can be seen by the fans, by all the people who love this game, wherever they are on the globe. Such visibility changes everything, as the best female players and best women’s teams in the world can inspire more young girls and boys to fall in love with this sport. Together we are all bringing women’s football to the world and everyone who will tune in will truly make a difference to something bigger.”

Women’s football is riding a surge in interest thanks to the greater investment in the sport from top clubs. This announcement comes after Sky Sports and the BBC earlier this year agreed a three-year deal with the FA Women’s Super League in the UK worth an estimated £8 million per year.