By Jonathan Easton

MediaKind has announced the launch of its new end-to-end DTC solution for video contribution, production, streaming, and audience engagement.

MediaKind Engage is designed for sports entities, broadcasters, and content owners to transition to operating workflows in the cloud while also expanding reach, scale and reliability.

The company said that the solution provides a broadcast-grade framework that “meets and exceeds” today’s DTC market challenges around the quality of experience, ROI, and commercialisation, enabling content owners of all sizes to maximise the value of their OTT offerings.

MediaKind Engage is structured around Platform and Software-as-a-Service (aaS) models. It allows OTT services to be launched with greater control, and brings together MediaKind’s end-to-end portfolio and expertise in operating advanced video and cloud workflows.

Chief technology officer, MediaKind, Allen Broome said: “Whether you are a mid-sized content owner requiring turnkey end-to-end technology capabilities, or a larger sized content owner looking for partnerships or aggregated content offerings, OTT technologies are essential to establishing meaningful, direct relationships with fans.

“With the launch of MediaKind Engage, we provide a rich, end-to-end direct-to-consumer solution that offers broadcast grade video quality, high scalability and stability – the core tenets of any future live and VOD streaming service, particularly in the sports space. MediaKind Engage enables all content owners to bring these services to market at low setup costs, enabling them to invest and maximise the value of their assets, with the potential to deliver sustainable long-term revenue.”