By Jonathan Easton

Dutch on-demand platform NLZIET, which is operated by all three major broadcasting groups (NPO, RTL and Talpa), has announced a tech deal with XroadMedia.

Content discovery firm XroadMedia has signed on to provide the streamer with personalisation solutions. NLZIET has deployed XroadMedia’s Ncanto advanced search solution and the Piloto content discovery product.

NLZIET offers the biggest online collection of content from Dutch broadcasters with more than 150,000 movies and TV shows.

CTO of NLZIET, Sander Kouwenhoven said: “XroadMedia has proven to be a great fit for NLZIET. The integration of the XroadMedia recommendation services was quick and seamless. The flexibility of their system was our main reason for choosing XroadMedia and that turned out to be a smart choice. We were able to quickly configure our recommendations to fit with our sometimes-complex business needs. We are looking forward to continuing our partnership with XroadMedia and keep increasing user engagement with continuously improving recommendations.”

Co-Founder and CEO of XroadMedia, Adolf Proidl said: “We are very excited about the partnership with NLZIET and the great progress we are continuously making together. We are particularly proud of solving one of NLZIET’s key challenges, to fulfil all special requirements they have from public and private broadcasters regarding the presentation of their content. With our solution NLZIET can make sure all content delivered to users honors both interests, from users and broadcasters alike.”