By Jonathan Easton

Streaming service Viaplay will launch in Poland on August 3, Nordic Entertainment Group (NENT Group) has announced.

The launch comes as a part of a major international push for Viaplay that was laid out by CEO Anders Jensen in late 2020.

The Polish offering will be priced at PLN34 or €7.55(US$8.94) per month, with the company promising an “attractive launch promotion”. Its content offering spans kids content, Viaplay Originals, international films and series, and premium live sports including the German Bundesliga, FIFA World Cup 2022, US Open golf and FIBA EuroLeague Women basketball.

All international films and series on Viaplay, along with the majority of Viaplay Originals, will have Polish subtitles or voiceovers, and all kids content will have Polish dubbing. Major sports events will be shown with Polish commentators and studio programming from Viaplay’s sports studio in Warsaw.

Poland will be the ninth European launch for Viaplay, and precedes expansions into the US in late 2021, the Netherlands in Q1 2022 and four additional markets by the end of 2023.

NENT Group President and CEO Anders Jensen said : “Viaplay will offer Polish viewers something unique. Our combination of the best live sports, top-class Viaplay Originals, international films and series, and kids content is like nothing else on the market – and this is just the start. We will continuously invest in content and we are particularly excited to work with new and established local talents to create Polish Viaplay Originals. We are coming to Poland for the long term and to be a leader in every sense, and we look forward to sharing our stories, being part of great Polish sporting moments, and getting to know audiences and partners across the whole country.”