By Jonathan Easton

Streaming specialist SeaChange has launched a new OTT turnkey platform.

The new solution, StreamVid, promises to enhance an organisation’s streaming business via a fully managed SaaS platform that supports the full range of business and technical functions.

In addition, StreamVid leverages SeaChange’s ad platform to provide targeted and personalised ad insertion for content owners.

The platform can be deployed across a range of service types such as Connected TV, OTT, SVOD, TVOD and AVOD, and supports operating systems including Apple iOS, Apple TV, Android TV, Android, Samsung Smart TV, Roku, RDK, Fire TV, LG, PlayStation, Safari, Chrome, Firefox, Chromecast and more.

Senior vice president of Global Sales and Marketing at SeaChange International, Chris Klimmer said: “StreamVid is a complete enabling technology for streaming businesses. It allows content owners to build and own a direct, independent relationship with their consumers and to drive brand recognition, loyalty and value.

“As a complete platform without third-party software components, StreamVid removes market entry barriers since it is being offered under a true, consumption-based, pay-as-you-grow SaaS business model. As we understand the increasing importance of advertising business models within the streaming landscape, we put a particular focus on the integration with SeaChange’s ad tech components. We are now able to help our customers increase their advertising revenues with creatives that are relevant for each individual viewer.”