By Jonathan Easton

Sky has added GolfPass to its Sky Q platform.

Described as ‘the ultimate golf app’, GolfPass offers users 4,000 hours of golf lessons and instructional content from top players, in addition to Golf Channel films and exclusive original programming.

The service was developed in partnership between top golfer Rory McIlroy and NBC Sports Group, and claims to be a first-of-its-kind, direct-to-consumer subscription programme.

Rory McIlroy said: “We’re thrilled that GolfPass has launched on Sky Q, giving aspiring players top tips from pros and leading coaches from across the world. Over the last year we have seen a large uptake in the game from a grass-roots level which is great to see – and it’s fantastic to be able to provide golfers old and new with tips to improve their game from their living room.”

Group Chief Product Officer, Sky Fraser Stirling said “Perfect for anyone golf obsessed like me, GolfPass joins some great fitness entertainment apps already on Sky Q and is packed with tips and exclusive content to help you improve your technique, so you can say goodbye to Duffs and keep it on the Fairway.”

This is the latest sports app to launch on the Sky Q platform and joins the likes of Fiit and Peloton, while Sky Q also provides access to streaming services like Netflix, Amazon Prime Video and Disney+.