The growth for the company has been phenomenal over the past few years as data prices have crashed and smartphones became cheaper…

The Mark Zuckerberg-led Facebook Group has hit a billion dollars in revenues in India, boosted by strong digital surge during corona lockdown and growth of social media platforms such as Facebook and Instagram over the past few years.

It is estimated that Facebook Group’s India revenues stood at more than Rs 9,000 crore (around US$1.2 billion) in 2020-21, against Rs 6,613 crore in the previous fiscal. The actual figures could not be confirmed as they are yet to be filed with the Registrar of Companies. The Facebook Group had revenues of Rs 2,254 crore in 2018-19 (numbers captured FB India’s revenues only for the second half as before that it was recorded under international operations).

The growth for the company has been phenomenal over the past few years as data prices have crashed and smartphones became cheaper, something that coincided with the growing sway of social media platforms with the masses.

Facebook’s India Revenues Top US$1 Billion      

And, the lockdown proMD for Facebook in India, Ajit Mohan said digital remains strong and so does online advertising. “Last year saw an inflection point in consumers not just moving online, but also deeply engaging with businesses and brands online… Recognising this, savvy marketers are shifting their spends online and this is driving growth in digital advertising in India,” Mohan said.

“We expect the digital market to grow around 40 per cent this fiscal. Last fiscal was a landmark year, and digital consumption shot up during the pandemic period. The trend is almost irreversible,” CEO of advertiser major IPG, Shashi Sinha said.

Mohan said the engagement for digital companies has been getting deeper into the economy. “Businesses — large and small — have used digital as a medium to connect with their customers. When the world shut down, the internet remained open. We are now discovering that many of the changes in consumer behaviour triggered by the pandemic are here to stay.”

CEO of Dentsu Asia-Pacific, Ashish Bhasin said the pace of growth in digital has been enormous. “A change that would have taken five-to-ten years, happened in just one year.”