By Jonathan Easton

Salesforce has become the latest tech company to announce moves into video streaming.

The enterprise software giant has unveiled its business-oriented streamer Salesforce+, which will provide industry professionals with live and on-demand content.

Salesforce+ includes live experiences, original series, podcasts, and other programming including originals from Salesforce Studios. Its content promises to provide business people with access to new career and education opportunities.

The launch will tie in with the staging of the world’s largest software event Dreamforce in September. The company will launch four pop-up channels for the event which will broadcast more than 100 hours of content.

President and Chief Marketing Officer, Salesforce, Sarah Franklin said: “Over the last 18 months, we’ve had to reimagine how to succeed in the new digital-first world. We reimagined our events, shifting them to all-digital brand experiences and introduced new, relevant, original content. We’re not going back, we’re creating the future now. Just as brands like Disney, Netflix and Peloton have done with streaming services for consumers, Salesforce+ is providing an always-on, business media platform that builds trusted relationships with customers and a sense of belonging for the business community.”