By Stuart Thomson

Tanzania-based pay TV operator AzamTV has added WarnerMedia channels CNN International, Cartoon Network and Boomerang to its channel line-up in Tanzania, Kenya, Uganda and Malawi.

WarnerMedia has an existing relationship with AzamTV in East Africa, already distributing Boing and Toonami across eight of the continent’s English-speaking sub-Saharan Africa countries through its bouquet offering. WarnerMedia’s kids’ pay TV offering comprises Cartoon Network, Boomerang and Boing.

The addition of CNN International will bring dedicated Africa-focused  programmes such as Inside Africa, CNN Marketplace Africa, African Voices Changemakers and Connecting Africa To AzamTV subscribers.

The three new channels will be accessible on the digital satellite service provider’s linear pay TV package Play on channel 239 (CNN), 226 (Cartoon Network) and 227 (Boomerang).

Head of affiliates and advertising France, Benelux, Middle East, Turkey, Africa & General Manager for Turkey at WarnerMedia, Guillaume Coffin,said, “The addition of the three channels reinforces our relationship with one of the largest, fastest-growing digital satellite platforms in East Africa, allowing us to bring our much-loved brands and programming to even more viewers across Africa.”

Deputy CEO of Azam Media Limited, Jacob Joseph said: “AzamTV is very excited to add these channels to our offering, giving our viewers access to a wide variety of compelling kids’ programmes and the latest international news content from around the world on our platform.”