By Jonathan Easton

Deltatre has announced the hire of Bhavisha Mistry as its new senior vice president of Product, Video Experiences.

Mistry joins from Discovery where she served as product director. During that time she led the international expansion of Dplay and launched Discovery+ internationally. She also spent close to eight years, culminating as senior product lead and was heavily involved around the conception of Sky Go.

The exec will be based in London and report to president of video experiences Gilles Mas. She will be responsible for leading the development of the Deltatre’s end-to-end OTT product offerings while working closely with third-party tech suppliers.

Bhavisha Mistry said: “It’s an exciting time to join Deltatre, as we continue to develop our client offering, while ensuring we’re delivering products that reflect the very best in fan-engagement and innovation. I’ve always been aware of Deltatre’s reputation for efficient delivery and project management, and I hope to bring my customer facing, data-driven approach to the company.”

Gilles Mas said: “Bhavisha has an incredible track record, with experience of converting complex technical concepts into exceptional user experiences for some of the biggest names in the industry. We’re excited to see how our clients‘ fans – who are always foremost in any Deltatre product development – will benefit from Bhavisha’s expertise and drive.”