Jonathan Easton

Toshiba and Red Bull have announced a partnership to bring Red Bull TV to the manufacturer’s TV sets in the UK.

The free-to-view app provides access to a wide range of extreme sports content, along with cultural and music programming. Events broadcast by Red Bull TV include the Mercedes-Benz UCI MTB World Cup, the Red Bull Cliff Diving World Series and the Red Bull BC One World Final.

Red Bull TV is now available across Toshiba’s new 2021 TV line-up in 4K HDR and Dolby Atmos.

Commercial Director at Toshiba, Bart Kuijten said: “By bringing the Red Bull app to our Smart TV range, we’ll offer viewers the best in extreme and action sports from across the world. This is the latest example of our expanding app catalogue, following the launch of Amazon Music and Football Corner earlier in this year.”