By Jonathan Easton

Despite ongoing trends towards cord-cutting, more than seven in ten US TV households still have some form of pay TV service.

According to Leichtman Research Group 71 per cent of TV households in the US subscribe to pay TV. This total however is down from 82 per cent in 2016, 87 per cent in 2011, and 86 per cent in 2006.

This is reflected in generational trends. In TV households, 64 per cent of adults ages 18-44 and 77 per cent of ages 45+ have a pay-TV service. By contrast, in 2016, 77 per cent of adults ages 18-44 and 86 per cent of ages 45+ had a pay-TV service.

President and principal analyst for Leichtman Research Group, Bruce Leichtman said: “The percent of US TV households with a live pay-TV service significantly declined from 82 per cent to 71 per cent over the past five years. The penetration of pay-TV remains lowest among younger adults and the categories that they tend to populate, including movers and renters.”