By Jonathan Easton

Live commerce broadcaster HSE has announced a multi-year partnership with satellite operator SES.

The deal will see the broadcaster secure additional capacity for its three TV channels including HSE SD, HSE HD and HSE Trend on SES’s satellites in its prime TV neighbourhood at ASTRA 19.2 degrees East.

HSE’s channels reach up to 118 million viewers per year via free-to-air platforms in SD and HD.

Chairwoman of the Management Board of HSE, Sandra Rehm, said: “We are increasingly inspiring more customers with an exclusive product range, which makes shopping at HSE an unforgettable experience every single time. Through the distribution over SES’s ASTRA satellites, our live shows are accessible free-to-air in excellent quality to a wide range of audiences. We are looking forward to continuing our longstanding and successful cooperation.”

Managing Director of ASTRA Deutschland, part of SES, Christoph Mühleib, said: “Delivering reliable and high-quality TV content is of upmost importance to both SES and HSE. With our satellites at 19.2 degrees East, HSE is able to supply entertainment and shopping convenience to its viewers across millions of households in Germany. Together, we will continue to help HSE maximise their reach and potential customers.”