By Jonathan Easton
ViacomCBS has announced a new global partnership with Twitter.
The multi-year agreement will deliver “premium digital content around ViacomCBS’ biggest live events, hit shows and iconic franchises from the company’s leading portfolio of entertainment, news and sports brands.” These brands range from BET and Comedy Central to Paramount Network and MTV.
As a part of the deal, Paramount+ will host three Twitter Watch Parties to boost the viral potential of selected original series.
SVP, Distribution & Business Development-Streaming at ViacomCBS, Andrea Wolinetz said: “We’re thrilled to extend our long-standing relationship with Twitter in this expansive global deal that brings together the full ViacomCBS portfolio and magnifies the scale and scope of our valued partnership. Twitter is the digital water cooler for trending topics and fandom worldwide, and we’re excited to provide front-row access to innovative digital content experiences and culture-defining moments across the best of entertainment, news and sports for Twitter users everywhere.”
Head of Global Content Partnerships, Twitter, Jennifer Prince said: “We’re excited to take our strong partnership to a new level, offering premium content across entertainment, news and sports and giving brands the opportunity to align with ViacomCBS’ entire portfolio on a global scale. Through highlights, Twitter Moments, innovative formats and Paramount+ watch parties, Twitter will put users at the center of the biggest moments happening around the world.”
