By Jonathan Easton

SaaS provider Amagi has announced a partnership with video content aggregator and distributor Alchimie for AVOD distribution.

Amagi is distributing 23 of Alchimie’s channels to Rakuten TV and to Samsung TV Plus in 5 European countries – France, Spain, UK, Italy, and Germany.

Alchimie will use the Amagi Cloudport channel playout platform and the lightweight content scheduling platform Amagi Planner for media asset management and distribution. The ad technology solutions, Amagi Thunderstorm and Amagi Analytics, will also be deployed for dynamic ad insertion and in-depth viewership insights.

Global Markets Director, Alchimie, Chittouma Sananikone said: “The alliance with Amagi supports Alchimie’s ability to quickly and effectively create new channels for our customers. We have got off to a great start having launched 23 channels in just a month. The richness of Amagi’s technical solutions and its partnerships with a multitude of AVOD platforms were valuable additions to our services as a leading digital broadcasting organization.”

Co-founder, Amagi, Srinivasan Ka said: “Amagi has the most exhaustive AVOD partnership network in the world with 50+ platforms. We’re keen to employ these partnerships to connect premium content providers such as Alchimie to discerning audiences worldwide.”