By Jonathan Easton

Wanda Sports Group-owned Infront has announced a partnership with OTT sports specialist StreamAMG to launch the Ski and Snowboard Live DTC service for the US market.

As the name would suggest, the platform is dedicated to winter sports, and will stream coverage of FIS World Cup events. In particular, audiences in the US can now access live streams from international events of the FIS Alpine, Snowboard, Freestyle Ski and Cross Country World Cup.

Overall, Ski and Snowboard Live will show 160 live races during the 2021/22 season, while also featuring on-demand content, highlights, interviews, event replays and other behind-the-scenes footage. Content will be available via an all-inclusive season subscription or on a pay-per-view basis.

Vice President Media Sales and Operations, Infront Amikam Kranz said: “We were keen to ensure that snow sport fans in the US were given access to the best possible broadcast and we are delighted to be working with StreamAMG ahead of a thrilling season. This is a unique opportunity for supporters to gain access through a dedicated platform that perfectly serves their expectations in terms of live broadcast and on-demand content.”

General Manager for North America at StreamAMG Mark Silver added: “We’re delighted to be delivering the FIS World Cup into the US market for Infront. The launch of Ski and Snowboard Live marks a major milestone for StreamAMG as our first Snowsport platform, and we’re excited to be bringing live coverage of some of the most important winter sports events in the world to American audiences.”