By Stuart Thomson
Media services company Red Bee Media has partnered with Stats Perform, a provider of sports data and AI to add to its metadata offering.
Stats Perform’s sports data provides the foundation for predictive sports analysis used throughout various sports industries, including professional team performance, digital, media, broadcast and legal sports betting, according to Red Bee.
Through the partnership, customers are able to tap analytical and statistical sports data for live, linear, and on-demand content for EPGs, mobile apps and other use cases, according to the pair.
Stats Perform’s database of live analytical and statistical sports data includes highlights, score alerts and imagery from more than 4,000 leagues and competitions globally. Through Red Bee’s platform, all this data is connected and tagged to sports content, creating opportunities for delivering added value to fans across the world. With a wide range of use cases, Red Bee and Stats Perform will deliver its offering to multiple businesses, including telcos, broadcasters, news organizations, web sites and app developers.
“Working with Stats Perform enables us to add world-class, in-depth sports data and analytics to our metadata offering, making it easy for our customers to offer their viewers impactful sports media experiences in multiple ways. Linking our catalogue of enriched sports metadata and rich media content to the dynamic Stats Perform portfolio is a winning concept and we’re very happy to announce this partnership,” said head of sales, Americas, Red Bee Media, Jason Marchese.
“Red Bee is an experienced provider of content discovery and metadata services in the global media industry and by joining forces we can expand our reach further. Together we will be providing enhanced and exciting sports media experience to a global viewership,” said SVP, Americas sales and global partners and channels at Stats Perform, Wayne Ford,.
