By Stuart Thomson

Streaming technology giant and service provider Roku today is to open an office in Amsterdam. The company plans to expand its existing presence in The Netherlands to help support its international growth. The Amsterdam office will be located on Weteringschans and offers space for up to 150 employees, according to the company.

US-based Roku currently has European offices in Denmark, Ukraine and the UK.

In September, Roku launched its streaming players in Germany, followed by a marketing campaign to introduce the Roku brand to consumers. Roku streaming players are currently available in the UK, Germany and France. Roku also works with TV manufacturers, including TCL and Hisense in the UK, for the production of Roku TV models.

“TV streaming is a global phenomenon, and international growth is a key focus area for us. Attracting the right people is crucial to our success, and we believe that The Netherlands has great talent and expertise. We will be looking to hire across various functions, from marketing and business development to finance and legal,” said  VP international at Roku, Arthur van Rest,.

“Amsterdam is solidifying its position as a leading European hub for media and tech companies. Our good physical and digital infrastructure helps businesses grow their international presence quickly. An innovative company like Roku is a strong addition to our vibrant tech and start-up scene. It will also create a lot of opportunities for our diverse talent pool,” said Amsterdam deputy mayor Victor Everhardt.