By Jonathan Easton
Streaming company Cinedigm has launched a partnership in AR innovator Nreal.
The deal will see three of Cinedigm’s most popular channels to Nreal’s newly introduced AR “TV” app.
Three channels – Bloody Disgusting TV, Realmadrid TV and CONtv – will be made available to Nreal Light AR glasses owners, giving them the ability to watch content via a virtual HD screen of up to 220 inches.
The Nreal Light AR glasses first launched in the US in December 2021 via a partnership with telco Verizon. Tethered to an Android-based smartphone, the glasses provide an immersive AR experience for users.
Chief technology and product officer at Cinedigm, Tony Huidor, said: “Cinedigm is committed to embracing the best and most innovative technologies that entertain our audiences in compelling ways. We are proud to be a US launch partner of Nreal. This partnership provides a direct path for us into the emerging metaverse through the ongoing evolution of AR & MR technology. This close relationship with Nreal will allow us to stay at the cutting edge of where we anticipate entertainment technology to be in the very near future. We have every confidence that our viewers will embrace these new immersive experiences while Cinedigm continues to focus on expanding the video viewing experience via this rapidly evolving technology.”
Nreal’s Co-founder, Peng Jin said: “Our partnership with Cinedigm in the US comes at an exciting time, as we’re building out a holistic AR experience for consumer audiences. For the first time, fans can now engage with Cinedigm’s streaming content through Nreal’s AR glasses, on a 220″ virtual HD screen. The addition of a native streaming TV app in AR is a big step toward realising the promise of augmented reality by enhancing our viewers’ experience. We are very proud to partner with Cinedigm to create this innovative offering. Moving forward, we aim to continue expanding our partnerships as we enter an exhilarating new era of development.”
