By Jonathan Easton

Roku has announced an expansion to its advertising business, launching in Mexico.

Roku, which is the number one streaming platform in the country by hours streamed, has partnered with marketing and media company Entravision to help brands reach consumers via advertising on the Roku platform. Entravision will serve as Roku’s advertising partner in Mexico to work with brands interested in advertising through its platform.

Roku said that its ad platform provides customers with benefits such as the ability to reach consumers at scale and access to premium inventory.

Commenting on the launch, vice president of International Platform at Roku, Mirjam Laux said: “We are excited to bring our advertising business to Mexico, a market where Roku has already seen great traction and where streaming is becoming mainstream. Our goal is to help advertisers and content partners invest in a world where all TV and all TV ads will be streamed. We look forward to working directly with brands and content providers to reach even more consumers through TV streaming in Mexico.”