By Jonathan Easton

beIN Sports has picked up the rights to the HSBC World Rugby Sevens Series across the Middle East & North Africa (MENA) region and Australia.

The deal will run for the remainder of the 2022 Series and the full 2023 Series. It also includes rights to Rugby World Cup Sevens 2022.

beIN said that it will broadcast a ‘packed schedule’ of events in the build up to the world cup, including coverage of HSBC Rugby Sevens in Singapore, Vancouver, Langford, Toulouse, London and Los Angeles from April through to the end of August.

Coverage will commence with the HSBC World Rugby Sevens Series from Singapore on April 9-10.

Managing director, beIN Asia Pacific Mike Kerr said: “We are incredibly proud to partner with World Rugby. The Sevens has a loyal fan base in MENA and Australia, and we’re delighted to offer fans extensive coverage of Rugby World Cup Sevens 2022 and the HSBC World Rugby Sevens Series on beIN Sports.  This latest acquisition demonstrates beIN’s ongoing commitment to bringing compelling sports offerings to our viewers.

CEO, World Rugby Alan Gilpin said: “We are delighted to welcome beIN Sports to the global rugby sevens family. They join us at a very exciting time for the sport following a hugely successful second Olympic competition in Tokyo and with Rugby World Cup Sevens 2022 in Cape Town set to thrill fans around the world later this year.

“Through this partnership with beIN Sports the fast paced, high octane nature of rugby sevens will have the opportunity to reach and inspire new fans and participants as rugby sevens continues to grow and expand around the globe.”