By Jonathan Easton
US mobile operator Verizon has announced a distribution deal with Warner Bros. Discovery to bring HBO Max to its +play aggregation platform.
Revealed last month, +play promises to rival the likes of Amazon and Apple in offering an ‘entertainment hub’ to aggregate subscriptions to streaming and lifestyle services. Ahead of launch, the platform has signed up more than 20 content providers including: Disney+, Hulu, ESPN+, Discovery, AMC+, Netflix, Peloton, Veeps concert livestreams, WW International, Inc., A+E Networks, The Athletic, Calm, Duolingo, and TelevisaUnivision’s Vix+.
Chief content officer for Verizon Consumer Group, Erin McPherson said: “We are thrilled to have HBO Max join as the latest streaming partner to +play. As one of the largest direct-to-consumer distributors in the United States, we have a track record of providing millions of our customers with great premium content from leading services, and our partnership with HBO Max will build on that trend while speaking directly to customer pain points, like managing multiple subscriptions all in one place. Stay tuned for even more customer-centric innovation in the streaming space with partners like HBO Max on +play.”
Head of partner management and partner marketing for HBO Max, Jennifer Mirgorod said: “With HBO Max, we aspire to deliver high-quality entertainment to audiences however and wherever they want to watch it, and this partnership with Verizon to feature HBO Max as a partner for its +play offering is a great, simplified way to do just that. We’re excited for the launch and for Verizon customers to easily access their HBO Max subscription and dive into their favourite content.”
