By Stuart Thomson
Nordic pay TV provider Allente has tapped technology provider Synamedia’s latest SaaS products to protect its streamed TV and video content.
Synamedia’s OTT ServiceGuard and multi-DRM products will allow Allente to securely stream content across open platforms and to all devices, including phones, tablets, and smart TVs.
OTT ServiceGuard is designed to addresse the weaknesses in streaming technology that make it easy for pirates to not only steal content but also entire OTT services, often using the service provider’s CDN to distribute content to end users.
Synamedia says that OTT ServiceGuard is the first solution of its type to extend protection to the CDN, providing a holistic approach to anti-piracy.
Allente CTO, Jon Espen Nergård said, “We approached Synamedia with the goal of sourcing a multi-DRM solution. Then, in dialogue with Synamedia’s security specialists, we realized that mDRM alone could not counteract all the vulnerabilities that pirates take advantage of. With Synamedia’s SaaS-model we discovered that we could also easily integrate and deploy its OTT ServiceGuard as an additional layer of security, giving us the confidence that we are fully protecting both the content and the service. Throughout this engagement and stringent selection process, we have been impressed by Synamedia’s security expertise and we look forward to a long and fruitful partnership as we aim to combat piracy with the full capabilities that Synamedia brings to the fore.”
EVP of Security at Synamedia Yael Fainaro said, “With little to no acquisition or content costs, pirates have become ultimate media super-aggregators. This is because current anti-piracy approaches – including app shielding and concurrency restrictions – simply scratch at the surface of streaming piracy. OTT ServiceGuard stops this threat in its tracks by using a holistic approach to protecting the OTT service delivery architecture from pirate hacks and profiteering.
“We have provided security for Viasat, now Allente, for many years, and we now look forward to deepening this relationship as we demonstrate the value of our expertise to support Allente as it transitions to IP.”
Separately, Synamedia has selected Amazon Web Services (AWS) as its preferred cloud provider to host its VIVID software-defined workflows.
Service providers can activate Synamedia’s pre-integrated video workflows such as VIVID PowerVu Distribution, VIVID Low-Latency Streaming, VIVID Compression and more using AWS services.
In addition, the AWS Partner Network (APN) allows Synamedia to offer its customers a consumption-based business model designed to lower the barriers of entry.
