By Jonathan Easton
Mediaset España has agreed a tech partnership with Unified Streaming to optimise its live streaming and linear programming.
The partnership will see Mediaset implement Unified tech to enable content protection for premium content in its on-demand workflow, and to package its entire video-on-demand catalogue, with and without DRM.
The deal comes at a time when Mediaset España pivots from push-based streaming to a pull-based protocol to create content dynamically only when it is needed.
Partnering with Unified Streaming is part of Mediaset’s multi-CDN strategy which it said allows it to remain nimble and evade vendor lock-in.
Mediaset España CTO Manuel Jesús Guisado said: “The reason this has worked so well is because Unified’s support team is so laser-focused on packaging, and every packaging issue that was seen in testing, they solved.”
Sales team lead at Unified Streaming, Ewout Meijer, said: “Mediaset España’s goal of building a best-of-breed OTT solution aligns perfectly with Unified Streaming’s vision of providing broadcasters and operators with the tools to deliver the best and most personalised viewing experience.”
