By Stuart Thomson
Broadcast and connected TV software-as-a-service specialist Amagi has named Marco Di Giacomo as its chief marketing officer.
Di Giacomo has more than 25 years of experience across the technology industry, having held executive roles in engineering, marketing, product, and P&L roles in organizations such as IBM, Bain, McKinsey, Microsoft, Cisco, Atlassian, Evernote and Verizon, where he most recently served as corporate VP of consumer products, AI/ML platforms and growth.
Amagi said that he could contribute a deep technical background in AI/ML, ad-tech, and cloud technology.
“Over the last few years, Amagi has been consistently growing at over 100% year-on-year. We are looking to further accelerate our growth, expand to new geographies while expanding our portfolio of innovative products. Marco has a proven track record of scaling marketing for global technology brands. His deep understanding of SaaS and advertising business will help us improve our product value and strengthen Amagi’s brand as the leader in the space. We are excited to have him join our leadership team.” said co-founder, Amagi, Srinivasan KA.
“Amagi has already built a strong reputation for cloud-led innovation in the M&E industry. Very few players in the industry are able to bring together the combined power of SaaS tech-play, content distribution and monetization to drive benefits for customers. I am excited about collaborating with our customers, partners, and colleagues, to propel Amagi to be the most preferred partner when it comes to cloud workflows for video distribution and ad revenues,” said Di Giacomo.
