By Jonathan Easton
The joint-venture of Italian operators RAI, Mediaset and Telecom Italia Media (TIM), Tivù, has announced a new solution to launch what it says is the first USB based module offering to the tivùsat users a full 4K TV viewing experience.
The solution embeds the tivùsat smart card into a small USB form-factor which is a plug & play and fully standardised customer device. The tiny 4k module has been developed with the help of SmarDTV Global.
The USB CAM is also integrated with NAGRA technology and compliant with the DVB CI Plus 2.0 standard.
President at Tivù srl, Alberto Sigismondi said: “Protecting the environment is now mandatory, and Tivù is proud to actively contribute in this way with a carbon-friendly device, with a direct positive impact on carbon footprint. Thanks to the removal of electrical and network cables, you keep using the TV remote control and the CAM is directly powered by the TV built-in USB interface. That way, we are able to answer customers’ expectations with a high-quality TV viewing experience at home and being able to positively act for the planet. That’s key for tivù!”
General manager & CMO of the Direct-to-TV Business Line of SmarDTV Global, Guillaume Reillon, said: “Beyond the experience and delivery of TV content, part of our focus has been to help Tivù to offer their consumers an environmentally friendly device. Today, with the USB CAM, Tivù and SmarDTV Global offer a solution which significantly reduces e-waste and power consumption throughout the life of the product, and we are talking about a decade. We have paid particular attention to reducing the amount of plastic in our packaging, working on size optimised carton boxes and enabling Tivù to minimise logistics in the end.”
