MEDIA

AMCNI Launches Dedicated Local Feed For CBS Reality In Romania

By Jonathan Easton

AMC Networks International UK (AMCNI UK) has announced the launch of CBS Reality in Romania.

The channel is a dedicated local feed of the factual entertainment network, which is a JV between AMCNI UK and Paramount Global.

CBS Reality first launched in Romania in 2001 as part of the EMEA feed, with the channel now getting its own dedicated feed for Romania. Its content offering includes series including When Luxury Holidays Go Horribly Wrong and Inside the Force 24/7.

CBS Reality is currently available in over 5.3 million homes in Romania, through Digi, Vodafone, Orange TV and FocusSat.

SVP of Affiliate Partnerships, AMC Networks International UK, Louise Cottrell,  says: “Romania continues to be an important market for AMC Networks International as we focus on expanding our footprint in the region. We are excited to partner with Thematic Channels to connect CBS Reality with advertisers and to continue offering audiences an outstanding selection of original and acquired factual entertainment.”

CBS Reality will also join the portfolio of leading advertising sales house Thematic Channels, who will handle bookings. Managing partner at Thematic Channels Radu Budes said: “We are glad to represent CBS Reality in Romania. With its unique positioning within the factual entertainment genre, this crime and investigation channel strengthens Thematic Channels offer by increasing advertising clients’ access to a dedicated audience.”

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