By Jonathan Easton
Oslo-based OTT software solutions provider Vewd has announced a partnership with cloud-based video game console AirConsole to offer simplified distribution of casual gaming services in the TV market.
The tie up will allow pay TV operators, smart TV manufacturers and in-vehicle infotainment system vendors to create a dedicated gaming section in their UX or expand upon existing gaming capabilities, with no additional hardware required to launch the gaming services, as the solution uses subscribers’ smartphones as the controller.
AirConsole provides access to a full catalogue of more than 180 games ranging from racing to quizzes.
Chief Operating Officer, leading the development of strategic partnerships at AirConsole, Anthony Cliquot said: “As TV service providers look for additional ways to enhance their content offerings, casual gaming has become an increasingly popular option,” said. “Integrating our multiplayer gaming system with Vewd’s content offering allows providers to enrich their TV service, attract hard-to-reach Generation Y and Z audiences and create a multi-generational quality time for their users, without making a significant investment in servers or needing to deploy additional hardware.”
Vice president of Content Partnerships at Vewd, Amanda Oleson said: “The casual gaming market is forecast to reach more than $23 billion in revenue by 2026, and we are excited to lead the charge in helping customers launch these revenue-enhancing services.
“AirConsole is a leading gaming platform for the pay-TV market with over a million monthly active players. Their cloud-based approach to gaming perfectly complements our software, bringing cutting-edge, modern entertainment experiences to subscribers in a simple, affordable way.”
