By Richard Middleton
Vice Distribution, the sales arm of Vice Media Group, has launched its FAST channel on Fox’s AVOD streamer Tubi.
The new partnership includes 200 hours of programming from across Vice made available on Tubi for the first time and comes a year after the youth-skewing firm launched VICE FAST.
Bea Hegedus, global head of distribution at Vice Media Group, said: “With our popular FAST channel and ever-increasing catalogue of highly original, premium programming, VICE is at the fore to maximise the opportunities of this high growth connected TV sector.”
Vice Distribution has also sold over 200 hours of content to Tubi from across the group, including Dark Side Of The Ring, docuseries Most Expensivest and true crime series The Devil You Know.
Vice’s sales outfit has been exploring new routes to market over the past 18 months, including closing its UK-facing linear channel on Sky to shift further into AVOD, as revealed by DTVE’s sister publication TBI.
