Online running shoes, running clothing and outdoor gear retailer SportsShoes.com has hired a former Chief Technology Officer (CTO) at online fashion firm In The Style.

Jon Cleaver has joined the business as CTO.

He has also previously held that position at furniture retailer Sofology and, most recently, European sneaker and streetwear marketplace KLEKT.

Cleaver says: “As an active athlete, and someone who has bought products from SportsShoes.com dozens of times, I have an insight into the wants and needs of our customers.”

“I am working with the company’s highly talented team of inhouse developers and marketers to not just make our website best-in-class, but to also grow our customer and athlete communities.”

“SportsShoes.com is a business with a clear purpose led vision. The company is as ambitious as it is innovative, and I look forward to playing my role in its continued success and evolution.”

SportsShoes.com Managing Director, Brett Bannister, says: “The fact that Jon is an athlete and customer, as well as an outstanding CTO, gives him a unique perspective on our business.”

“Jon and I have talked at length about his plans to make SportsShoes.com a best-in-class customer experience, as well as the most technology led retailer in running and performance sports, and we have already started to implement some of his ideas.”

“Put simply, we want to continually improve as a business whilst helping people enhance their lives and health through running and fitness.”

“The work of Jon and his team will help us deliver those objectives nationally and internationally by further connecting with our customers, securing new brand partners and providing innovative new services.”