By Ron Chen, Senior Correspondent, ASEAN Region

Etisalat UAE, branded as etisalat by e&, has announced the launch of GoChat Messenger, an all-in-one free voice and video calling app, giving customers the flexibility of accessing unique features within one application. GoChat Messenger offers a hassle-free experience for customers to easily make and receive voice and video calls, chat with friends and family, transfer money to their families, pay bills, play games, stay updated with the latest news and events, access Smiles vouchers and deals, as well as several home services.

The launch follows e&’s recent unveiling of “etisalat by e&” as the new brand identity for Etisalat UAE, in line with the Group’s positioning as the global technology and investment conglomerate that digitally empowers people and societies. This illustrates the company’s continuous efforts to provide creative offerings that best support its customers’ requirements and enhance the customer experience.

The app is in line with the overall vision of etisalat by e& to empower customers with seamless digital applications, enabling experiences that enhance their digital lifestyles. Since the pandemic, the market witnessed an increase in penetration and popularity for internet calling apps.

At etisalat by e&, there have been continuous efforts to ramp up efforts to ideate and create innovative propositions that drive smart connectivity, maximise value creation and enhance customer experience. GoChat Messenger is the latest addition to the suite of products and services that will benefit customers in the face of the ever-growing need for amplified connectivity in a post-pandemic era.

GoChat Messenger is a global application that can be downloaded by anyone in the world, only requiring a mobile number for registration, connecting the UAE population with friends and family across the globe and can be downloaded via Android and iOS app stores.

The app offers unique features making it an all-encompassing app for life in the UAE. With GoChat Messenger, customers will remain up to date with the latest news and events in the country whilst staying entertained with free-to-play games as an embedded feature.

It also aspires to making customers’ lives easier, offering international and local money transfers, including bill payments through eWallet. GoChat Messenger also offers customers trustworthy and reliable home services including home cleaning, PCR at home, salon at home as well gifting services at their fingertips. Lastly customers can also access selected Smiles vouchers and deals directly through GoChat messenger.

Etisalat Group has changed its brand identity to e&, effective from 23 February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model representing the Group’s main business pillars. The telecoms business currently continues to be led by etisalat by e& in e&’s home market and by existing subsidiaries for e& international, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments.

Ramping up the digital services for individual customers to elevate their digital-first lifestyle, e& life brings next-generation technologies through smart connectivity platforms in entertainment, retail and financial technology. To enable the digital transformation of governments, large-scale enterprises and corporates, e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects. e& capital allows the Group to focus its efforts on driving new mergers and acquisitions while maximising shareholder value and strengthening global presence.