By Ron Chen, Senior Correspondent, ASEAN Region

A month ahead of his birthday, Indian actor Shah Rukh Khan lit up the world’s tallest building, The Burj Khalifa, on Wednesday evening, in a brand campaign for the UAE-based conglomerate Burjeel Holdings.For the past few years, on Shah Rukh Khan’s birthday, the Burj Khalifa has lit up in honor of the superstar.

Shah Rukh Khan is the face of the group that owns 39 hospitals and medical centers under theBurjeel, Medeor, LLH, Lifecare, and Tajmeel brands in the UAE and Oman.

The campaign, ‘We Are Committed To Your Care’, which is set to appear region-wide on multiple platformsfeatures the Abu Dhabi-headquartered healthcare powerhouse’s homegrown success story. . It is based on the group’s vision of connecting care, scale & community in health.

The video begins with Shah Rukh Khan’s tribute to the UAE’s heroic martyrs at the national and cultural landmark of Wahat Al Karama. The 70-second video also showcasesthe iconic Sheikh Zayed Grand Mosque and the group’s flagship facility, Burjeel Medical City.

“Sheikh Zayed Grand Mosque and Wahat Al Karama depict the essence of the UAE and reflect Abu Dhabi’s growth into a global hub. The video draws parallels between the ideals that inspired these landmarks and Burjeel Holdings’ ethos of serving the community,” said Director of the campaign video, who also directed the Dubai Tourism campaign featuring Shah Rukh Khan, Prashant Issar.

Chairman of Burjeel Holdings, Dr. Shamsheer Vayalil said, “We are proud to launch the campaign with superstar Shah Rukh Khan that epitomizes the values we cherish. It symbolizes Burjeel Holdings’ ambition to become a global leader in healthcare based out of a countrythat hasinspired the world with its fascinating growth story.”