By Godson Umejiego, Bureau Chief, The Americas

Samsung Electronics America and the Houston Astros have announced they will digitally enhance Minute Maid Park with display technology designed to further elevate the fan experience. Samsung, a leader in digital signage innovation, will deliver some of the highest definition, large-scale displays in the game, so fans can expect to be immersed in the action like never before. The multi-year deal will see new outdoor LED technology both in the infield and outfield in time for the 2023 season, including a brand-new main scoreboard –– with dynamic content to remind fans that, when it comes to enjoying America’s pastime, the stadium experience is unrivaled.

“Technology continues to take the in-person fan experience at live entertainment and sporting events to incredible new heights,” said Senior Vice President and General Manager, Display Division, Samsung Electronics America, Harry Patz, Jr.,. “Partnering with the World Champion Houston Astros provides Samsung with another opportunity to showcase how the company’s world-class display technology improves the ways venues can create excitement amongst fans and drive business with stunning content display, dynamic entertainment, real-time information and more.”

Following their championship-winning season, the Houston Astros will return to the ballpark in 2023 with upgraded displays and solutions by Samsung – including the main outfield display, ribbon boards, center field mezzanine and more. Installation at Minute Maid Park started in November 2022 with scheduled completion by Opening Day 2023 so fans can enjoy the top-of-the-line technology built for interactivity and engagement.