By Andy Fry
Streaming solutions provider SeaChange International has announced the launch of its Xstream platform, a cloud-based content monetisation solution that it says will help “OEMs and content owners maximise advertising revenue on Connected TVs.”
According to SeaChange, the Xstream platform “provides the full set of capabilities to monetise CTV ad inventory for content owners, manufacturers, and operating system providers alike, ranging from streaming enablement via content aggregation to targeted insertion of advertisement from multiple demand sources.”
President of SeaChange, Chris Klimmer said: “We are thrilled to launch the Xstream platform, which capitalises on the rapid shift to the FAST and CTV markets. As a leading vendor, SeaChange combines the expertise needed to provide premium user experiences on connected devices, a DNA to deliver end-to-end streaming solutions, and an unmatched product suite for smart ad insertion management.”
SeaChange is formally launching the Xstream platform on January 6th and will start onboarding customers in the first quarter of 2023. According to Klimmer, the solution offers something for all stakeholders in the FAST/CTV ecosystem: “With the launch of Xstream, SeaChange can help TV manufacturers, operating systems and platform providers gain more control over how they monetise content to generate higher yield. For content owners, we add an additional distribution and revenue stream to their portfolio to maximise the returns on content. For advertisers, intelligent tracking and targeting will help to increase conversion rates. At the centre of these efforts is the end-user who benefits from a premium content discovery and streaming experience.”
