By Stuart Thomson
Netflix’s current customary Stranger Things-led dominance in Parrot Analytics’ top 10 ‘in-demand’ digital originals was notable by its absence in the research outfit’s latest list for Sweden.
Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand across social media, fan sites, peer-to-peer protocols and file-sharing platforms.
Parrot’s dataset compares the demand that exists for each series in this market, against the average TV show. A difference of 1x represents the market average and 10x means a series is 10 times more in demand than the average TV show in this market.
Parrot’s list of the most in-demand content in Sweden for the week January 15-21 was a mixed bag. Stranger Things was certainly present, in this case at number two on the list behind Disney+’s The Mandalorian, but Netflix occupied only three of the slots with its own content – Ginny & Georgia at number five and Wednesday at number six.
Hulu’s The Handmaid’s Tale, which is available via HBO Max in Sweden, clocked in at number three.
Disney+’s Andor also made the list, while Amazon Prime Video appeared twice with The Boys and The Lord of the Rings: The Rings of Power. Apple TV+’s Ted Lasso also made the top 10.
Paramount+’s Tulsa King, which comes to Swedes via SkyShowtime, rounded off the list at number 10.
