By Kingsley I. Ilechukwu, Bureau Chief, South West

Emerging Markets Telecommunication Services (EMTS), operating as 9mobile, one of the industry’s
leading telcos, has announced the addition of Victor Nwaobia as Chief Sales Officer to its leadership
team. In his new role, Nwaobia will be part of the Executive management team and will be responsible
for driving the company’s sales strategies, initiatives, and objectives across the Consumer Sales
Channels, Enterprise Business, and Retail Experience.
The Nigerian Telecommunications industry is witnessing massive network expansions, and 9mobile is
expanding its capacity and capabilities to offer its customers advanced end-to-end products, services,
and solutions. Through his experience and expertise, Nwaobia will support 9mobile’s efforts to build
meaningful customer connections and unlock the next phase of technology solutions for transformation
and future growth.
Nwaobia, a sales and marketing strategist, has rich experience in commercial functions with expertise in
telecommunications, FMCG, pharmaceuticals, gaming, sports betting, and general consulting. He is
passionate about driving business growth and enhancing business operations and revenue through
initiating and implementing strategic marketing and sales initiatives.
Commenting on the appointment, 9mobile’s Chief Executive Officer, Juergen Peschel, said, “9mobile is
one of the industry’s leading service providers, delivering innovative communication solutions for our
customers to fulfil their personal and business objectives. Nwaobia is a strategic sales leader with a
proven track record of building and motivating high-performing sales & partner teams. His rich
experience and expertise in sales strategy, new business development, customer advocacy, and in-depth
execution will play a key role in establishing us as a telecommunications solution leader”.
“Victor spent a long time in the commercial units of 9mobile, spanning over 10 years before leaving to
pursue other businesses. We are excited to have him back to deplore his wealth of business experience
and legacy knowledge of our business in driving our consumer Sales and Services teams”, Peschel
concluded.
Speaking on his appointment, Nwaobia said, “9mobile is well positioned and has the potential to drive
the next generation digital transformation with its unique and innovative service offerings. I look
forward to working with the team in unlocking the unique potentials and building upon the team’s
success to create value for our customers and deliver on our purpose of transforming lives through
digital networks via our products and services.”
The new Chief Sales Officer, who holds a bachelor’s degree in pharmacy from the University of Nigeria,
Nsukka, and a Master of Business Administration in Marketing from Enugu State University of Science
and Technology, has over 22 years of experience.