By Melissa Kasule

Africa will have 15.57 million paying SVOD subscriptions by 2028, with Netflix subscribers
expected to be 45 per cent of the region’s total, according to a report conducted by Digital TV
Research (DTR).
Digital TV Research reported SVOD subscriptions in Africa will be up by 9 million from the 6.15
million at end-2022. Despite fast growth, SVOD penetration rates will remain low, with only 7
per cent of TV households paying for at least one subscription by 2028 –up from 4 per cent at
end-2022.
It is expected Disney+ will only have 1.29 million subscriptions by 2028, with roll-out expected
to be restricted to Nigeria and South Africa. In comparison, Amazon Prime which launches in
Nigeria and South Africa in 2023 is forecasted to bring 3.01 million subscribers by 2028.
Whereas Apple TV+ which launched in only eight African countries in 2019 expects 228,000
paying subs by 2028, while Paramount+ is only likely to launch in South Africa.

DTR principal analyst Simon Murray said: “Take-up is inhibited by low disposable incomes.
Limited fixed broadband penetration also stifles growth, with few mobile operators offering
OTT options. Not all global SVOD platforms will start in every African country – restricting
choice.”
https://www.digitaltveurope.com